Every April Sainsbury’s nominate three charities, of which the general public choose one, for the store to fundraise for during the next financial year. Last year we were contacted by both the Oldbury store on Fleeth Street and the Blackheath store on Halesowen Street, whose staff had both shortlisted our tiny charity. We were thrilled! We set about asking all of our supporters to vote, vote, vote! for us to win via the Sainsbury’s Local Charity website and in store. We spoke to Louise Sullivan, PR Ambassador at Sainsbury’s Oldbury who explained the reasons why they decided to nominate Promise Dreams.
“We hadn’t heard of Promise Dreams before but as soon as we visited your website we fell in love with the work that you do. Helping children is something that tugs on everyone’s heart strings and we instantly recognised the importance of your charity and were keen to spread the word about you ourselves. As soon as we found out that Promise Dreams had won as our nominated charity of the year the whole staff team got on board straight away. We organised bake sales, home-made curry lunches, and everyone started bringing in prizes for a tombola. We started planning a whole range of fundraising events throughout the year including Christmas bag packs, raffles, and in-store tombolas. The staff wanted to take part in the charity’s annual Walk for Dreams fundraising event but they weren’t able to make the date due to work commitments, so they organised their own walk for a different date. They went over and above and walked 20 miles from the store in Oldbury to Birmingham City Centre and back and raised over £1000 in sponsorship from family and friends. This was one of the best fundraisers of the whole year and we were really proud of our staff for taking it on themselves.”
As part of their year of fundraising, Sainsbury’s hold three weekends throughout the year where their chosen charity is welcome to have a huge presence in-store and can hold as many fundraising events as they would like. Staff and volunteers from Promise Dreams joined the Sainsbury’s staff at both stores to spread the word about the work that we do, raise money, sell raffle tickets and pack shoppers’ bags – sometimes in Promise Dreams t-shirts, other times in Santa Hats!
Fundraising from both stores over the past year has raised a staggering £17,000 which will make a huge difference to a charity like ours and help us to change another 8 to 12 families’ lives for the better. Not only that, but this partnership has also given us the opportunity to promote the charity to thousands of new people who may not only go on to support our charity in future but might also know a family who can benefit from applying to us.
This year we have been nominated as the charity partner at two different stores, Wolverhampton St Marks and Walsall Reedswood. Voting is open now and will close on Sunday 25th June. Follow this link to vote and help us make even more dreams come true this year! https://www.sainsburyslocalcharity.co.uk/