Flying High with World Duty Free!



Birmingham Airport was busier than ever this week when staff from World Duty Free joined forces with our team to start walking for ‘dreams.’

As part of her busy schedule, Corporate FundRaiser Paula Jones met Promise Dreams friends WDF to see them ‘walk the walk’ as well as see the fabulous range of perfumes, cosmetics, wines, spirits, champagne, fashion accessories, confectionery and souvenirs on offer at their Birmingham branch – and slap bang in the middle of the last Bank Holiday getaway of the year! 

Paula is a big fan of the team there and said, ‘World Duty Free are great friends of Promise Dreams and continue their ultimate professional customer care into charitable fundraising.  Some people can ‘talk the talk’ but believe me, World Duty Free can ‘Walk the Walk’ as well!’

Those off on a last minute summer holidays and those returning from far off destinations were treated to the site of an 18 hour non-stop walkathon on exercise machines outside the busy airport World Duty Free retail outlet as we approach our prestigious ‘Walk for Dreams’ on Sunday 21st September.

WDFjames Kirsty

WDF team members including James Brayson and Kirsty Ahmed could be seen striding for success in helping to raise awareness and get fit for the big event. ‘This is so exhilarating and every step we take will bring pleasure and happiness to children who need our help,’ said James as he stayed focused on the long walk ahead of him. 

And this was just the start!  After a gentle jog for 18 solid hours they will be busy signing up friends, family, customers and airport passengers alike.  ‘This is just to promote the real ‘Walk for Dreams’ on Sunday 21st September in Wolverhampton.  We will all be there on the ‘big day’ and having a blast to help children’s dreams come true!’  Said a very breathless James.

The WDF Store Operations Manager Ian Arblaster was equally impressed, ‘My team are massive fans of Promise Dreams and we have supported the charity over the last two years. They were keen to do the walk on Sunday 21st September and unanimously voted to support Promise Dreams in their quest to help children and families.’


Indeed, Ian and the WDF staff have already signed up 57 walkers for the actual event from Himley Hall to Wolverhampton Racecourse on Sunday 21st September and will also take responsibility for leading a team of Marshalls to supervise and support walkers enroute!

As Ian said, ‘I am a dad myself and children are our most precious resource. They are the future.’ He went on, ‘I have a fantastic team at World Duty Free and I know we will have a lot of fun on the ‘Walk for Dreams’ next month as well as raising funds for such a magnificent cause. I would encourage as many people as possible to get involved and help deliver promised dreams to children everywhere.’

So the message is clear.  Take a ‘Walk for Dreams’ on Sunday 21st September by registering today.  You, your family and your friends will have a great day out as well as making someones special dream true – just by enjoying a wonderful walk.  Oh, and by the way, next time you are off on your travels, why not pop into World Duty Free?  Purchase your presents and pamper yourself through our fabulous friends at World Duty Free!

If you want to help by volunteering, walking or raising funds for Promise Dreams, please visit ‘Walk for Dreams’ or telephone 01902 212451

You can also email us at


 About World Duty Free


World Duty Free. You see them at all major airport terminals and they are an absolute godsend for presents and other essentials at prices which are realistic. You know you are getting a bargain every time you shop at World Duty Free. Their passion in caring for customers makes them a great friend to have on board at Promise Dreams. They give back to good causes and we are delighted they chose Promise Dreams as one of the many charities they support.

World Duty Free offer the ultimate airport shopping experience and are the UK’s leading travel retailer featuring over 17,000 products across from stores at Heathrow and Gatwick to Birmingham and beyond. There is even a store for you at the Eurotunnel which endeavours to bring you the very latest products at great value prices.

At World Duty Free everyone can discover fantastic savings compared to high street prices on a wide range of products including fragrance, skincare, cosmetics & suncare; wines, spirits & champagne; sunglasses & fashion accessories; plus confectionery, souvenirs and travel essentials. They also have an extensive range of duty free cigarettes & spirits for those passengers travelling outside the EU.

All WDF stores have been designed to make shopping as much fun and as hassle free as possible with multilingual staff who give all the help and assistance needed – after all, they never forget you have a plane to catch and that your shopping time is precious!

Whether you are heading away on holiday to Barbados or jetting off to Boston for business, World Duty Free is the place to buy any of thousands of items at great savings against UK High Street prices!